Articles by Date

January 2012

  • Sneak Peek: Deuce Coupe Collection


    Posted over 2 years ago by

    Oakley’s new Deuce Coupe Collection takes cues from the limit-busting generation.

  • Oakley Family: Action Sports & Hollywood Collide at ‘Learn to Ride,’ Sundance Film Festival


    Posted over 2 years ago by Andrew De Lara

    “Yyyyyeaahhhh!!!” You know the line. It’s from none other than Oakley superstar music artist/producer, Lil Jon. Just one member of Oakley’s power-packed entertainment and sports family. There’s no better display of The Big O’s uniquely glamorous network of celebrities, global music superstars, Hollywood A-Listers and world-class athletes – sharing the Oakley love – than at the ultra-famous Sundance Film Festival every year. Dropping in for Oakley’s famous “Learn to Ride” event at this year’s Festival, scores of celebrities collided with Oakley Snowboard Stars Danny Kass (Olympic Medalist) and “The Dingo” – as well as Oakley Team Surfer Erica Hosseini and Skate Team Rider Lauren Perkins – to shred some powder. First visiting Oakley’s Sundance “Headquarters” throughout the week (Danny Masterson’s “Downstairs” venue) to pick out Oakley Snowboarding gear, mingle with Tinsel Town’s hottest and chat with select media personalities, the stars got down with the full Oakley Sports and Entert...

  • 2012 PGA Show


    Posted over 2 years ago by Kyle Matias

    Technology, technology, and technology were arguably the three most popular topics at this year’s PGA Show and Outdoor Demo. And, fortunately for today’s golfer, Oakley has always been obsessing with making things better.

  • Canopy Goggle Goes Through Final Round of Field Testing


    Posted over 2 years ago by Ephraim Learned

    In this upside-down winter of 2011/12, Oakley Field Testing Team’s latest mission was to find enough snow to put the new oversized framed/lens goggle, The Canopy, through its final round of Field Testing..

  • GreenEDGE: Oakley Cyclist Simon Gerrans Dominates Tour Down Under for Team's Innaugural Victory

    Simon Gerrans

    Posted over 2 years ago by Andrew de Lara & Neil Sutton

    Team GreenEDGE is officially on the map. Oakley Cyclist Simon Gerrans powered the Australian cycling team to its most prominent victory by claiming the 2012 Santos Tour Down Under in his phenomenal debut.

  • Testing taken to the Extreme

    early season ice

    Posted over 2 years ago by Mark Shelp

    Man, its boney out there. We’ve had more wind than snow and more core shots than face shots. Mammoth Mountain did a pretty amazing job opening the top for Thanksgiving weekend regardless, only to have record winds strip the mountain bare a few days later.

  • Caption This! Danny & the Dingo Sundance Caption Challenge Drops In As Stars Hit the Slopes


    Posted over 2 years ago by Andrew De Lara

    It’s show time. Oakley Snowboard Team Star Danny Kass and Team Personality ‘The Dingo,’ have been wreaking havoc on their self-titled FUEL TV show for the viewing pleasure of fans everywhere. Well the dynamic duo is set to take hordes of Hollywood celebrities on the slopes next week in Utah for the “Oakley Learn to Ride” event during Sundance Film Festival…where they’ll teach some of brightest in show biz to snowboard. Celebs turned riders, Oakley style. Danny & Dingo are so pumped that they’re giving away prize packs of super sick and stylin’ Oakley 2012 Snow Gear! All you have to do is add a funny, witty caption to their funky picture on Oakley’s Facebook Fan Page. One male winner and one female winner will be chosen.

  • Nike Open Winter Dew Tour Breckenridge, Colorado, Dec 15th - 18th 2011


    Posted over 2 years ago by Theresa Stary

    For the forth year in a row the Nike Open Winter Dew Tour invited the world’s best snowboarders and freeskiers to Breckenridge’s award-winning Freeway Terrain Park to participate in superpipe and slopestyle events. Three major multi-sports events of the Winter Dew Tour in Breckenridge (Colorado), Killington (Vermont) and Snowbasin (Utah) allow riders to accumulate points to potentially win the $1.5 million competition purse and the prestigious overall Dew Cup.