Articles by Date

September 2008

  • Oakley Supports International Breast Cancer Awareness

    Breast Cancer Ravishing Bag and Pin

    Posted almost 6 years ago by

    Oakley, Inc. today announced an international partnership with the Young Survival Coalition® (YSC), the only international, non-profit network focused on the concerns and issues unique to young women affected by breast cancer, to develop special YSC breast cancer awareness edition Oakley Ravishing™ and Oakley Enduring™ women’s sunglasses.

  • The O Lab Learns to Fly Fish

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    Posted almost 6 years ago by Adam Racioppi

    Every year anglers, dealers, and buyers come to Denver Colorado for its huge Fly Fishing retailer event that lasts for three action packed days. Enthusiasts from all over the country and the world gather to see the newest and best in gear, movies and fly fishing’s top anglers.

  • When Nobody Yells "FORE!"


    Posted almost 6 years ago by Newbear Lesniewski

    John Lacey never saw the stray golf ball coming.

  • Anne-Flore Marxer On The Cover of Cooler Magazine


    Posted almost 6 years ago by Cooler Magazine

    Anne-Flore Marxer scored the cover Cooler Magazine and in the feature is wearing Oakley “pink” Frogskins and some Oakley apparel. Check out the cover shot, imagery and links below.

  • Sneak Peek: Oakley Jupiter™ LX


    Posted almost 6 years ago by Newbear Lesniewski

    Introducing: the first acetate sunglass from the Square O family. Every month, a limited quantity of each color will be released online.

  • Gretchen Bleiler goes to California Speedway to watch the Nascar Nationwide Series


    Posted almost 6 years ago by

    Gretchen Bleiler went out to Fontana California to show her support for Oakley’s first ever wrapped car in the Nascar Nationwide Series. With pit passes and chili dogs in hand, Gretchen went track side to see and hear the action for herself. Gretchen is no stranger to Nascar, having waved the flag at the Daytona 500 back in 2006 after claiming a silver medal at the Torino Olympics; so she didn’t hesitate for a second when she was asked to come down to the track and watch the Oakley car race.

  • Tag a Bag


    Posted almost 6 years ago by Rhett Taylor

    In a format like we’ve never done before, Oakley and the Art Institute of California Orange County teamed up Wednesday, September 17th to present “Tag a Bag”, a graffiti art contest.

  • The Massive Premiere Brings Tanner Hall to LA


    Posted almost 6 years ago by Jamey Voss

    Tanner Hall landed at LAX from IF3 in Montreal a last week for the next leg of his premiere tour, which would include the showing at Red Bull North America Headquarters in Santa Monica on Thursday night. But first, T took a day to swing by Oakley and get some business taken care of while he was in the neighborhood.

  • Rolling O Lab Trey Invades The Tobay

    Oyster Bay Triathalon 013

    Posted almost 6 years ago by James Smat

    This year the small town of Oyster Bay, NY awoke to a unique sight as the Rolling O Lab stormed toward the harbor. It became the setting of this year’s Tobay Triathlon and with the O Lab on hand it was shaping up as one of the best in recent memory.

  • On Plymouth Rock

    Plymouth Rock 033

    Posted almost 6 years ago by Adam Racioppi

    On August 30th and 31st the Oakley East Coast Rolling O Lab followed in the pilgrims footsteps and landed on Plymouth Rock.

  • Push Process Wins Video Of The Year


    Posted almost 7 years ago by Matty Swanson Executive Producer 1242 Productions

    After 3 years of development, filming, and a full scale marketing plan, Push Process has won Video of the Year. A 1242 Productions release featuring the Oakley Wake team. The movie takes you on a journey around the world wakeskating and wakeboarding.

  • Oakley's Beijing Bunker in Pro Cycling

    ProCycling Cover

    Posted about 6 years ago by Tom Cartmale

    Check out the eight-page feature on Oakley’s Beijing Bunker in the current issue of Pro Cycling.

  • Exclusive Frogskins® Fice: Salt Lake City Limited Release


    Posted about 6 years ago by Newbear Lesniewski

    Oakley Announces Limited Release of Exclusive Frogskins Sunglass for Salt Lake City’s Fice Boutique.

  • Gretchen Greets Irvine Shoppers


    Posted about 6 years ago by Tess Weaver

    On Saturday, September 13th, Oakley’s Gretchen Bleiler pleased fans and shoppers as she signed posters and showed off her 17-piece Fall ‘08 collection at the newly remodeled Oakley store at the Irvine Spectrum Center. The in-store event was part of Style Week Orange County, a premiere fashion event held at Orange County’s most popular shopping center.

  • A Classic Pro/Am


    Posted about 6 years ago by Matt Murray

    Oakley continued it’s authentic grassroots golf campaign with another Pro/Am tour stop in Spanaway, Washington.

  • Oakley Corona Las Vegas Pro/Am


    Posted about 6 years ago by Paul Hymas

    It was an rough morning for a less than rested field of Vegas golfers, but an early registration time ensured participants would have time to tour the Rolling O Lab and create a pair Custom Half Jackets before hitting the green for the 4th Annual Oakley Corona Las Vegas Pro/Am.

  • Tanner Hall's The Massive Premieres in Boulder


    Posted about 6 years ago by Shay Williams, Freeskier Magazine

    We’re officially into ski movie season! Last night Tanner Hall premiered his new film, The Massive, at the Fox Theater in Boulder, CO. Despite a distinct change in location, from last year’s Santa Monica, Red Bull HQ premiere, the premiere drew hordes of fans to the Hill to check out what Tanner’s season was all about. The movie had to be started a little late, as there were so many people itching to buy tickets and cram the already packed house.

  • Golf Tournament with the Pros Wrapup.

    Scott Niedermayer and Ice Lions

    Posted about 6 years ago by Rick Zacharias

  • MackDawg Celebrates 20 Years with Premiere at Oakley


    Posted about 6 years ago by Matt Murray

    Kicking off ASR season once again, Oakley topped all previous world premieres by adding even more flavor to this year’s MDP Film’s dual showing. Not only was this the 20th anniversary for MackDawg Productions with Double Decade, but also the showing of Down with People – the future of freestyle snowboard films, if not already taking that title.

  • Rolling O Visits Warm Winds

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    Posted about 6 years ago by Micah Murray

    On Friday August 29th the lab for the first time rolled into the smallest state in the nation, Rhode Island. There in the coastal town of Narragansett the Rolling O Lab opened its doors to Warm Winds surf shop and its patrons on the first day of the Labor Day weekend.

  • O Lab Visits Canada's Little California


    Posted about 6 years ago by Tyler Porteous

    After 2 days of injury free mtb shredding in Whistler’s mountain bike park, the O-Lab and crew set off east to its inaugural visit to Canada’s “little California”, Kelowna, BC.

  • Oakley Impacts The Two Oldest Parks In Baseball


    Posted about 6 years ago by Zach Weaver & Nick Legare

    The newest Rolling Lab navigated and squeezed into the narrow confines outside of Fenway Park last week for an event with local accounts, Red Sox players, and Red Sox personnel.