Sport Achat Lyon, France (12. - 14. March 2012)


After our adventures in Livigno, Italy, our truck had to make its way through a maze of tiny roads and high alpine passes to get to Lyon, France – not the easiest task! But eventually we made it safe over the Alps and pulled up at the gates of the Lyon Achat winter tradeshow.
The Sport Achat tradeshow is a sporting goods fair dedicated to mountain-, ski-, snowboard- and outdoor-products. It offers a great overview of the current collections, new inventions and players.

Welcomed by the French Oakley sports channel team, the O Lab and the entire show booth were set up in record time. The booth was huge, and – in our opinion – by far the most spectacular of the entire show!
So it came to no surprise that our accounts and buyers were thrilled to see our new collection, especially the new Airbrake models. Visitors were equally fascinated by the training and the presentations of our tech rep Anthony who – as always – put on an amazing demonstration of Oakley’s unique technology features.

All in all was the Sport Achat a successful tradeshow, with more than 3400 visitors, an impressive Oakley booth and a professional team!

See you from the 29th – 31th March 2012 back in Lyon at the Vision d’Avenir optical fair!


Christian Kozlowski


March 22, 2012

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